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One of the easiest home businesses you can start is a family daycare business, where you take care of your neighbor or friend’s children in your home.  

Does children’s laughter sound like music to your ears? Do you enjoy the idea of six rugrats chaotically crawling at your feet at any given moment? Then read on for your perfect business.

What secrets do the most successful daycare owners know that others don’t? What real-world strategies will help you LEAP ahead of the pack and become the most profitable child care business in town?

Approximately one-half of the children in the United States today are cared for by someone other than an immediate family member during some portion of each day. In two-thirds of two-parent homes, both parents work, providing a large and ever growing consumer base for the day-care industry. In addition, 12 million children, more than 20% of the children in the United States, live with single parents who need child care in order to work.

The market demand for child care has also led to the development of chains of day-care facilities. Some of the chain leaders of day-care operations are Kinder-Care, founded in 1969, with more than 850 locations in 40 states and Canada; LaPetite Academy, started in 1970, with 358 centers in 20 states; ARA Services, which bought National Child Care in 1980, with 142 schools in 11 states; and Gerber Products with 57 Gerber Children’s Centers in six states. A number of the chains offer franchise opportunities.

Starting a daycare operation in your home can cost from as little as 0 to as much as ,000, depending upon how much equipment you need to buy and remodelling you need to do to meet licensing laws. Full-scale daycare centers operating from an independent business location can cost as much as 0,000 to start.

In-home and family daycare businesses must do more than provide quality childcare. Once your facility is set up and ready to accept children, the next step is to market your business in order to attract clients. Below are key strategies for promoting your in-home or family childcare business:

Advertising is the best way to promote your family daycare business. Advertising options can range from very inexpensive (such as distributing fliers) to very expensive (buying advertising space in a newspaper).

Business cards are an important marketing tool that adds to and conveys your professional image. Always have them handy. You never know when an opportunity to market yourself will present itself. In addition, handing them out to your current clients makes it easy for them to refer potential clients to you. Vista Print provides free simple personalized business cards. All you must pay for is shipping costs.

Also consider adding your business to an online directory. Daycare Match is an excellent website which helps parents and child care providers find each other. By signing up and creating a child care provider profile, you can increase the visibility of your business.

Be seen! Have colorful t-shirts, hats, and/or totes made with your logo, the name of your daycare, and contact information. Wear these items when you are out in public and have the children wear them when on field trips. Use your car as a billboard. Place plates, stickers, or other signage on the car you drive to advertise and promote your family daycare effortlessly.

Networking is critical to in-home and family daycare businesses. The best way to network is through your current clients: the parents that are already using your services. Set up a referral program that will provide a reasonable child care discount to a current client if they refer a new client to you and that client enrolls in your daycare program.

 

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